![]() It's not always easy to adapt, but that's why I think our matrix of how we are organized as a market facing organization with the different industries that we serve and regional buyers, because we have technology centers in the US, in Europe, as well as in Shanghai, and in the Middle East, so that helps us address the nuances between the different customer drivers. But as a business, yes, we have regional variations. ![]() The US is probably a little bit slower, but I think the signs are that it is inevitable, that we're all going to be following fairly stringent standards across the world. China is making a lot of changes, but particularly with the new strategy revolving around materials. It's no secret that the regulatory drives are very different in each region. Are there major differences in how those different geographies are adapting or adopting circularity?įor sure. Surely, addressing those different markets with essentially the same product must be different on a region by region basis. SABIC has operations around the world, Europe, North America, and Asia. You are based in the Middle East, or headquarters is in the Middle East. We all have to do the right thing if we are going to be around tomorrow. Altruism and company selfishness, I think, more or less becomes the same thing now. But I'd also like to think, and I'm sure most of my colleagues in other companies would also agree, that altruism is kind of necessary for business now. ![]() It's not just responding to economic requirements. It's not just responding to regulatory requirements. So you are responding to regulatory requirements, but it sounds like there's an element of altruism in there too. It is the way forward for us.Ī must have. So for us, circularity is no longer a nice business unit. And it brings to question what all the manufacturing industries are going to do. And on top of that, you obviously have the climate change, I guess the threat upon all of us. So between the customer and the government, I don't think we had much choice, or the industry doesn't have much choice but to evolve. And the regulation and the media surrounding it has also changed consumer preferences. Well, I think the sneeze in our industry, to use a term I heard today, has been obviously the regulation change and particularly driven by Europe. So what's changed? What's the massive paradigm shift that you're living with? That is not where we are any more at all, especially if we're going to talk about the circularization of those polymers. And once upon a time, one would produce the polymer, throw the polymer over the fence, customer buys the polymer, and turns it into a thing. ![]() Because SABIC is perhaps the world leader in the production of things, you produce 60 million metric tons of stuff every year, or more. In this episode, we asked the question, what about circularity in the petrochemical industry? Joining me is Aruna Subramanian, managing director of SABIC Ventures. Welcome to this conversation hosted by Emerald Technology Ventures. Electrification and renewable energy in the chemicals industry is a must-have going forward.Working with innovative startups can supercharge the sustainability transformation.Regulation is playing a huge role, especially in Europe.Watch as Neil Cameron, head of our new sustainable packaging fund, talks to Aruna Subramanian, managing director at SABIC Ventures, about how the petrochemicals giant is adopting this new paradigm in raw materials and packaging.
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