![]() The combination of Yellow & Red make you hungry Which makes the topic just that much more fascinating.Ĥ. When you know the colors that emit certain emotions you’ll start to make connections with the brands already deep into the knowledge of color theory. You will find companies like Target, Youtube, Nintendo, Puma, Avis, and more, all using red as a primary color in their branding. Red symbolizes attention-getting, passion, love, action, power. Blue is used in 33% of the top brands in the world including Facebook, Ford, Pepsi, IBM, American Express, and many more. Blue symbolizes trust, authority, professionalism. Our brains are hardwired to connect certain things together, like the colors we see with certain emotions we feel.Īnd the beauty of it is, we recognize these patterns even when we are not even conscious of them.įor example, when we see a color scheme of a brand we subconsciously feel an emotion. Colors increase brand awareness by 80%.Īs humans, we are all creatures of patterns. Also, you can add color gradient backgrounds to add some spice to your designs as well.ģ. Add UI elements like buttons and interactive components to create a more modern look and feel. If not, consider using eye-catching colors like red, yellow, and green. You literally have less than 5 seconds to grab your visitor’s attention.Īre your designs demanding that kind of attention? That is especially true when it comes to first-time website visitors. You know the saying, first impressions never have a second chance. The choice of color scheme we use in our UI projects is crucial and should be given very careful consideration. Colors alone can influence up to 90% of an initial impression. This is how you will form a bond and a connection with your audience.Ģ. Let them identify that emotion with your brand. If we know that color emits emotion, tailor the color scheme of your ads to create a certain emotion in your end-user. We can apply this in our own advertisements. If they want to gain massive attention they use red or yellow in the advertisement, If they want the brand to establish trust and authority, they will use Blue or dark green. The colors they choose are never a coincidence. Advertisers used color theory for decades to seduce us into buying things.Įver since the first television ad in 1941, advertisers have been using the concept of color theory to persuade us into buying things. To keep you informed of what’s happening behind the scenes in the design world, I compiled a list of 12 uncommon facts about color that you can apply to your next UI design projects.ġ. Now, as adults and business owners, we continue to learn through this theory through the development of Creative Advertising, Marketing, and the Brands we identify with.īut there is a dark truth in the world of color theory and it is important to know that these principles are extremely powerful and should only be used for good. ![]() We learned it in kindergarten with crayons and paint. ![]() Even if you are a total beginner, the idea of color theory should be familiar to you. Color theory is the rules and guidelines that designers use to communicate with users, through visually appealing color schemes.Īs creatives, we can sometimes forget the founding principles that got us to the level we are at. In this article, you will discover some exciting facts that you didn’t know about Color Theory.
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